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Every industry has a lingo. Whether you're an engineer or a

firefighter, verbal shortcuts, acronyms and slang pepper our

workdays. The graphics world is no exception. Here are a

few terms you might hear while working with a graphic artist

or a program producer on your PowerPoint presentation.

Aliasing:

This technical term is also referred to as "stair-stepping" or

"jaggies." It can occur on the rounded edges of lettering or

placed objects, particularly those with diagonal lines.

Aspect Ratio:

The area of your projected or viewed image. Referred to as

a width-by-height ratio such as 4:3 or 16:9. A standard US

video monitor is 4:3, widescreen is 16:9. These ratios

translate into pixel dimensions, which then translate into

inches when setting up your presentation document.

Banding:

On graphics saved with less than one million colors, large

areas of color may become defined as colored sections

rather than one continuous field. A photographic sky may

split into light blue, medium blue and dark blue, for

example.

B-A-T:

B-A-T stands for Big (Blank) Text. The "A" is interchangeable

with a few different words, so we'll leave the most common

three-lettered one up to your imagination!

The B-A-T slide is simply a slide with a few words or

perhaps a short quotation in big, bold text. It could be a

"chapter" header like "Economics" or "Summary." There is a

current trend to use more B-A-Ts than bulleted slides. Many

communications experts believe these types of slides have

more impact and retention potential on the audience.

Build:

The presentation process of starting with a title or headline,

then introducing other elements to the slide such as bullet

points, artwork or photographs.

Bullets or Readers:

The standard bullet point slide is more simply referred to as

a bullet or bullets. Older graphic artists and producers,

particularly those with backgrounds in video production, may

refer to bulleted slides as "readers." This term comes from

the use of a device called a character generator (CG) that

"reads" text over a camera shot or background artwork.

Bump:

Making the type size, charts or other objects bigger to

improve readability.

Deck:

A common alternative term for a presentation.

Foils:

Another term for slides, often used by European

presenters.

MTL or Cover:

MTL stands for Meeting Theme Logo. The MTL is typically

your first and last slide in a presentation. It may have your

corporate logo, the name of your presentation, artwork that

matches your conference or meeting signage, or a

combination of all of these things. The MTL may be part of

an opening loop of material as the audience arrives in the

staging area.

The MTL may also be referred to as a "cover" within the

presentation, and appear as two presenters hand off to

each other or any other place where there is a change in the

show flow.

On shows using cameras for image magnification (I-Mag),

the video director will usually freeze an image of the MTL to

use onscreen when there is not a suitable camera angle.

Points and Picas:

These two "P" words all have to do with sizing. Points and

Picas refer to the height of lettering. You may hear an artist

discuss an increase in "point size" to make a slide more

readable to the audience.

Pica (pie-kah) is a printing term and heard less often. It may

come up if creating handouts is part of the presentation job,

but most artists stick with points these days.

Pixels:

As many digital photographers already know, Pixels are the

tiny squares making up your presentation. Creating a

presentation for 16x9 widescreen monitors will require your

artist to translate pixel dimensions into inches in the

PowerPoint page setup.

Pings:
With the newer versions of PowerPoint,

ping

(.png) files are supported. Graphic artists may use pings for

placing logos or other special artwork into the presentation

because they include a transparency channel allowing the

artwork to "float" over the background.

Power Prompt:

In some lower budget productions, a second computer may

use PowerPoint as a makeshift TelePrompTer. The

operator will create high-contrast slides - bright yellow

letters over black for example - and enter large bulleted

points to keep the presenter on track with key points.

The second computer is wired to a video monitor that only

the presenter can see.

Rollout:
Spoken more often by producers, the

rollout

is any plan for distributing your presentation to audience

members or other interested parties after your show is

completed. It could be via e-mail, duplicated CDs, print or

many other electronic methods.

Safe Action and Safe Title Areas:
These are

technical video terms and refer to the area within

10% and 20% of your screen edges, respectively. It is a

safety measure to ensure your graphics will not be cutoff on

any edge due to a poorly adjusted video monitor. Not as

applicable when using projection, although scrims and

drapes may block portions of the full image.

Walk-In Look:

This may be as simple as your MTL, or it could be

something more complex like an animated, timed loop of

moving art and images. The walk-in look is what your

audience will see while being seated prior to your

presentation.

PowerPoint is a registered trademark of Microsoft

Corporation. All Rights Reserved.

Gary Lewis is a graphic designer with over twenty years of experience in television production, post production and presentation design.

For creative, Royalty-Free backgrounds and stock photos (and plenty of free samples!) visit Pro Background Art today!

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